$(document).ready(
	function () {
		$('a.closeEl').bind('click', toggleContent);
	}
);
var toggleContent = function(e)
{
	var targetContent = $('div.shopContent', this.parentNode.parentNode);
	if (targetContent.css('display') == 'none') {
		targetContent.slideDown(300);
		$(this).html('[-]');
	} else {
		targetContent.slideUp(300);
		$(this).html('[+]');
	}
	return false;
};